I've been searching for old ads that enforce the idea that women should be dainty and quiet, while men should men and I found this really great ad. It just enforces to the public that women and men should not behave the same. And it really makes me mad because I'm sure its made more than one woman afraid to be whoever and whatever she wants. Like it's wrong to drink beer. Supposedly women are confined to dainty mixed drinks instead. After I found this picture I kept looking and I found another one that speaks to men kind of the same way.
The Absolut ad drives home the idea that "men should be men" in the way that if a guy can't perform the way he should he is no longer a man.
Yow! Scare tactics as health messages.... I'm not so sure I like this. But I DO know I hate the 'look like a man' bit. I actually know women who look like that sober...it's so insulting. It's so stereotypical....
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